In today's world, being visible online is important for businesses to do well. LinkedIn is one of the best platforms out there for professional networking and business growth. It’s free to post about your business on social media so utilise it! But just having a LinkedIn business page isn't all you need. You have to make sure it's set up right to make the most impact. Here are 6 tips to improve your LinkedIn business page and get the most out of it.
Look professional Make sure your LinkedIn page looks good and represents your brand visually. Use a logo and a custom cover image that shows what your business is about and how to contact you. Check your images are the correct size when uploading, it looks unprofessional if your business page has a blurry logo.
Write a clear business page headline and description Create a headline that tells people what your business does and why it matters to them. Use keywords that people might search for. In the description, explain your mission, what you're good at and what sets you apart from your competition.
Provide contact information Give people an easy way to get in touch with you. Include your email address or website link so people can learn more about your business.
Use a strong call-to-action (CTA) Tell people what to do next when they visit your page. Encourage them to visit your website, check out your services, or contact you for more information.
Post regularly Try to post something on your LinkedIn page every week. This keeps your page active and helps you connect better with your audience. LinkedIn says that when business pages post weekly they can get double the engagement.
Optimise for search engines (SEO) Fill out all the information on your LinkedIn page. This not only helps people understand your business better but also makes your page more likely to show up in searches.
Why optimise your LinkedIn page? Did you know that LinkedIn pages with complete information get 30% more views? By making the above improvements, more people can discover your business page and what you have to offer.
Connect with Silver Lining Social for LinkedIn success!
At Silver Lining Social Marketing Agency, we specialise in helping businesses like yours shine on LinkedIn. We offer services like managing your social media presence, setting up or improving your profiles and generating leads to grow your network.
Ready to make your LinkedIn business page stand out? Contact Silver Lining Social today for expert advice and personalised social media marketing. Let's work together to make your business thrive on LinkedIn! Are you thinking of outsourcing your marketing? Download our FREE guide on things to know before outsourcing your social media marketing.
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